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Transforming a
Transformational Program.

Brac is the world’s largest development organization, dedicated to empowering people living in poverty. Brac operates across 11 countries, touching the lives of 1 in every 55 people.

Niftic was tasked with redesigning and migration of Ultra Poor Graduation website. While migrating the old site to a much more customizable and user-friendly CMS system, we completely redesigned the website to create a unique and cohesive branded user experience. The new site features a clear messaging hierarchy, intuitive navigation, refined UI / UX and a custom coded Brac portal.

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International Student Help
Reenvisioned

Fish Institute is on the mission to improve the lives of international students everyday by guiding, connecting, and inspiring. FISH believes that international students have been left as fish out of water because they are rarely given the tools they need to succeed. It's time to Further International Student Help - FISH, for short.

Niftic explored, developed and defined a brand, vision and design direction for a New Jersey based education startup. As a part of the brand vision we developed a brand icon which will interact with the consumer. The brand mascot serves as the iconic element of the FISH Institute identity. The design direction is defined as an approachable and natural brand tapping into a simple and functional aesthetic that caters to the lifestyle of young international students.

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Redefining the
Finance Sector.

Sentry Financial Corporation is a boutique financial services company that provides financing—over $2.5 billion to date—to Fortune 1000, middle market, and emerging growth companies.

The finance industry has experienced a paradigm shift in branding after the financial crisis. Through meaningful collaboration, Niftic explored, developed and defined a brand, vision and design direction for Sentry Financial. Establishing consumer trust was at the utmost importance, so we stressed aspects such as heritage, credibility and experience throughout the visual identity. Color palette, typography, logo marque and logotype were crafted according to the project goals.

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Virtually a
Global Competition.

The North Face Peak2Park Virtual Competition invites athletes all over North America and Europe to showcase their skills on their favorite mountains and compete in a global virtual competition. Combining skiing and snowboarding - from All Mountain to Park - under one roof to find the best rising talent around the globe.

Niftic designed ad built an all new microsite to encourage, inform, end excite participants about the global competition, as well as redesigning the sister competition sites, the Park and Pipe Open Series (PPOS) and the All Mountain Open Series (AMOS). Combining interactive elements, video upload capabilities, mobile refinement, and a design refresh for the competition helped to make this year the most successful yet of the competition.

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