Before your customers pay you, they have to like you.

Elizabeth Stinson has a great piece in Wired about some of the underlying elements involved in making AI assistants (think Alexa, Siri, etc) sound more human.

Is it because users want friendlier devices? Or is it a case of making these bots better selling devices?

The evidence points to Amazon pushing the human element to sell more of their services. Think, “Oh, for that recipe you’ll need curry past – want to add it to your cart?”.

If these devices become friends, they’ll benefit from the trust we place in our friend’s and family’s recommendations. A whopping 84% of people trust these types of recommendations.

 

Read the whole article here

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