Your brand is the connection you make with everyone around you.
We specialize in creating compelling brands and the comprehensive experiences that bring them to life. Crafting distinct, memorable, intuitive, consistent, and scalable identities.
Niftic’s design process focuses on five key traits that will give your brand longevity and success.
Your brand is differentiated in your industry in placement, visuals, and strategy.
Your brand has impact.
The entirety of the brand is cohesive and complementary.
Your brand is straightforward enough to help both your users and teams feel in-control and intelligent.
Your brand can grow and evolve over time, giving it long-term power and authority.
We work with your team heavily to build a strategy for what your brand needs to accomplish, not just what it will look like. We listen, learn, and collaborate to understand your key stakeholders’ needs, concerns, and goals. By actively working with your team and your customers, we avoid outcome assumptions and create a strong strategic foundation on which to build your brand’s visual identity and systems. We analyze your market, audience, current brand, and competitors to establish a strong brand architecture that will drive the design direction, and work in tandem with visual elements for years to come.
Areas of Specialty Include:
- Brand Audit, Evaluation, and Analysis
- Brand Strategy & Positioning
- Visual Identity Systems
- Brand Architecture
- Brand Guidelines
- Verbal Identity & Messaging
- Naming & Nomenclature
- Art Direction
- Collateral & Illustration Design
- Copywriting & Storytelling
- Packaging & Unboxing
- Motion Graphics & Animation