Product design tailored to what your user needs.
We’ve decoded “Design-Thinking” to be universally understood, executed, and effective. Our design process rests on three pillars.
Our design principles
Empathize
In this discovery phase, we work with your team heavily to build a solid strategy for what this project needs to accomplish, not just what it will look like. Empathy is our strongest weapon to truly understand your key stakeholders’ needs, concerns, and goals. By actively working with and listening to your team and your customers, we avoid outcome assumptions and truly learn your top-level needs
Reflect
Prioritizing the right business challenges ensures that you gain an actual return on your investment. Niftic leverages the history and insights of your team with our expertise and discovery findings to framework design strategy and backbone to build an effective product from.
Create
The final phase is characterized by designing testable, hypothesis based solutions for previously identified key business challenges. Our user-centric approach will deliver low, medium and high-fidelity prototypes — pre-validated through user science — that can be designed and developed with high confidence. Resulting in meaningful brand experiences that will generate brand love and sustainable business growth for your company.
