Brac is the world’s largest development organization, dedicated to empowering people living in poverty. Brac operates across 11 countries, touching the lives of 1 in every 55 people. Niftic was tasked with redesigning and migration of Ultra Poor Graduation website. While migrating the old site to a much more customizable and user-friendly CMS system, we completely redesigned the website to create a unique and cohesive branded user experience. The new site features a clear messaging hierarchy, intuitive navigation, refined UI / UX and a custom coded Brac portal.

Brac’s Ultra Poor Graduation Initiative needs to display information in an intuitive and credible way. Niftic completely reworked the information architecture to ensure that users find content with ease. The new user experience is on brand and allows the content to speak for itself. In addition, Niftic built a branded portal for Brac that allows their partners to login & download curated materials provided by Brac.