FISH believes that international students have been left as fish out of water because they are rarely given the tools they need to succeed. They approached Niftic with the goal of designing an easy-to-use platform that allows them to connect and thrive.

As a part of the brand vision, we created a brand mascot that serves as the defining element of the FISH Institute identity. Art direction achieved an easy-going and approachable vibe that exudes inclusivity and guidance.