International Student Help Reenvisioned
Fish Institute is on the mission to improve the lives of international students everyday by guiding, connecting, and inspiring. FISH believes that international students have been left as fish out of water because they are rarely given the tools they need to succeed. It's time to Further International Student Help - FISH, for short.
Niftic explored, developed and defined a brand, vision and design direction for a New Jersey based education startup. As a part of the brand vision we developed a brand icon which will interact with the consumer. The brand mascot serves as the iconic element of the FISH Institute identity. The design direction is defined as an approachable and natural brand tapping into a simple and functional aesthetic that caters to the lifestyle of young international students.