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The Social Athlete.

Living The Dream by The North Face is a social platform that connects North Face athletes, videographers, and photographers. Video and images can be uploaded from anywhere around the world – making it simple share incredible adventures from all over the world. From powder skiing in Japan to climbing in California – Living the Dream makes it easy to share experiences for everyone involved in The North Face brand.

Niftic built in social and upload capabilities into Living the Dream, using web technologies to notify athletes and photographers when their content was liked or commented on.