Virtually a Global Competition.
The North Face, Peak2Park Campaign
The North Face Peak2Park Virtual Competition invites athletes all over North America and Europe to showcase their skills on their favorite mountains and compete in a global virtual competition. Combining skiing and snowboarding - from All Mountain to Park - under one roof to find the best rising talent around the globe.
Niftic designed ad built an all new microsite to encourage, inform, end excite participants about the global competition, as well as redesigning the sister competition sites, the Park and Pipe Open Series (PPOS) and the All Mountain Open Series (AMOS). Combining interactive elements, video upload capabilities, mobile refinement, and a design refresh for the competition helped to make this year the most successful yet of the competition.
Brand Strategy & Platform
Iconography + Illustration
Mobile First Practices
Given Peak2Park’s young target audience, it was crucial that the new site would be designed and developed with mobile first practices in mind. Not only is the website 100% responsive but it also features progressive mobile navigation, information hierarchy and technology.
Multi Language Settings
The Peak2Park campaign ran globally and necessitated multi language capabilities. Niftic incorporated multi language options into the site to ensure that core European demographics such as French athletes can navigate and consume information comfortably.