Shaping the future of dental health inclusivity and accessibility.
- Visual Identity
- UI/UX & Digital Strategy
- Website Design
Making oral health inclusive, accessible, and innovative.
New York State Academic Dental Centers (NYSADC) is an inspiring organization working with partners across New York State in expanding oral health care access and education. They promote transformative programs, advocate for diversity, equity, and inclusion in dental education, and are dedicated providing oral healthcare access to all.
Creating a website structure and design that was intuitive, modern, seamless, and most importantly, crafted to grow alongside the organization’s initiatives.
We worked alongside the NYSADC team to rethink their website structure and content, crafting a new user experience that clearly communicates the impact, celebrates success of students and faculty, and provides an incredible number of resources - from fellowship programs to research and data to promote policy change across the state.
A brand refresh to modernize and differentiate the organization.
Niftic worked alongside the team to refine the organization’s mark, incorporate a clean palette, crafted custom illustration styling and photography guidelines that reflect the impact the group has, and built out a set of messaging guidelines to fully capture the ethos, work, advocacy, and dedication of everyone involved.
Architecture focused on providing resources, tools, and research to a multitude of audience types.
We used a minimalist design approach and progressive disclosure techniques in our site architecture to craft an experience that is intuitive for various audience types; from partners, to students, to politicians. NYSADC is a wealth of knowledge, expertise, and resources, and the digital experience needed to communicate and grow the resources they provide.
Crafting inclusive characters with custom illustrations.
Custom illustration designs we made alongside NYSADC (New York State Academic Dental Centers) for their website overhaul. Minimalist, and artistic, our goal was to create an agnostic character styling for visitors to see themselves in the visuals while maintaining relevance to the important work the NYSADC partners and team are doing in expanding careers in dental medicine & advocating to greater access to oral healthcare.
Digestable, searchable, sharable content.
As a critical source for programs, information, research, and advocacy work, the NYSADC site needed to have a system users are able to quickly search for or find content as well as utilize that content as needed. We introduced both a card-based system, editorial-like styling for search and filtering, and simple page templates for a variety of content needs.